Learning SEO for Business Leaders

Learning SEO for Small Business

Demystifying SEO: A DIY Approach for Small Businesses

Learn the Essentials in Days, Not Months By Jeremy Poland

Hey everyone! Jeremy Poland here, your host of the DIY SEO Show. If you’re a small business owner or marketer looking to boost your Google rankings and get more customers, you’re in the right place.

Today’s episode is all about taking control of your SEO destiny without getting bogged down in complicated theory. We’re talking actionable steps you can take today to start seeing results.

Learning SEO Doesn’t Have to Be Hard (or Take Forever)

A common question I hear is, “How long does it take to learn SEO?” If you’re not trying to become an SEO expert, but simply want to improve your website’s performance, the answer is: a couple of days.

Here are the three fundamentals you need to understand:

  1. On-site SEO: This involves optimizing elements within your website, like page speed, image sizes, and adding relevant tags. It’s simpler than you might think, especially for smaller sites.
  2. Off-site SEO (Backlink Networking): This is about getting other websites to link back to yours. These backlinks are like votes of confidence in Google’s eyes. We’ll cover strategies for building these connections effectively.
  3. Content: This is the text, images, and videos on your website. Google wants to provide answers to searchers’ questions, so your content needs to be informative and engaging.

Key Takeaways for Action

  • Don’t Overcomplicate It: SEO isn’t rocket science. It’s about understanding a few core principles and taking consistent action.
  • Focus on the Fundamentals: Master on-site SEO, backlink building, and content creation.

Resources for Learning

  • Books: Read about on-site SEO, backlink building, and content marketing.
  • Reddit: Check out subreddits like r/SEO, r/bigseo, r/learnSEO, and r/SEO_tools.
  • SkillShare: Take a beginner SEO course.
  • The DIY SEO Community: Join us for support, guidance, and resources.

Ready to Take the Next Step?

If you’re ready to take your SEO into your own hands, I invite you to join the DIY SEO community. We provide everything you need to succeed, from backlink opportunities to step-by-step guides.

Remember, SEO is a journey, not a destination. Start with the basics, and you’ll be amazed at the progress you can make.

Thanks for tuning in to the DIY SEO Show. We’ll be back soon with more tips and strategies. Until then, take action and keep building your online presence!

P.S. I’m excited to share that I’m writing a book about the DIY SEO philosophy. Stay tuned for its release on Amazon!

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JR Poland

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SEO Priorities For Small Business

6 Ordered Priorities for Your Small Business SEO Strategy

Hey, DIY SEO Show listeners! Jeremy Poland here, and today we’re tackling the often overwhelming world of SEO. In the sea of digital marketing advice, it’s easy to get lost. So, I’m here to give you a clear, prioritized list of SEO activities to focus on.

1. Backlink Building: The SEO Horsepower

Think of backlinks as votes of confidence for your website. They signal to Google that your site is reputable and worthy of higher rankings. Most businesses I encounter lack backlinks, so starting here can have a significant impact. Building profiles on directories, setting up social media, and connecting with relevant websites are all part of the process. A few quality backlinks can immediately improve your keyword rankings, setting the foundation for long-term success.

2. On-Site SEO: The Website Tune-Up

This is a one-time fix that can make a big difference. On-site SEO involves optimizing your website’s technical aspects, like page load speed, image sizes, and meta tags. For smaller websites, it’s a quick and easy win. You can even hire a freelancer to handle it for a small fee.

3. Competitor Research: Know Your Playing Field

To outrank your competitors, you need to understand their strengths and weaknesses. Paid tools can help you analyze their domain authority and backlinks. Once you have this data, you can strategize and tailor your approach accordingly.

4. Keyword Research: Speak Your Customer’s Language

What terms are your potential customers searching for? Keyword research reveals these insights, allowing you to create content that aligns with their needs and interests. This step helps you attract the right audience to your website.

5. Content Strategy: Fill the Gaps

Once you know your target keywords, it’s time to develop a content strategy. Identify the missing pieces of content on your site—the “content gap”—and create blog posts or pages that address those topics. This will attract more organic traffic and improve your rankings for relevant keywords.

6. Ongoing Backlink Building and Content Production: The SEO Marathon

SEO is a marathon, not a sprint. To maintain and improve your rankings, you need to consistently build high-quality backlinks and create valuable content. This keeps your website fresh and relevant in the eyes of both users and search engines.

In Summary

By following this prioritized list, you can streamline your SEO efforts and achieve tangible results. Remember, it’s a journey, but with dedication and the right guidance, you can conquer the search engine rankings. If you’re ready to take your SEO to the next level, join the DIY SEO community and gain access to valuable resources and expert support.

Thanks for listening, and see you in the next episode!

Learning SEO For Small Business Leaders

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